Mattel shuts Barbie store in Shanghai

first_imgMonday 7 March 2011 9:25 pm whatsapp KCS-content Read This NextRicky Schroder Calls Foo Fighters’ Dave Grohl ‘Ignorant Punk’ forThe WrapCNN’s Brian Stelter Draws Criticism for Asking Jen Psaki: ‘What Does theThe WrapDid Donald Trump Wear His Pants Backwards? Kriss Kross Memes Have AlreadyThe WrapPink Floyd’s Roger Waters Denies Zuckerberg’s Request to Use Song in Ad:The WrapHarvey Weinstein to Be Extradited to California to Face Sexual AssaultThe Wrap2 HFPA Members Resign Citing a Culture of ‘Corruption and Verbal Abuse’The Wrap’Black Widow’ First Reactions: ‘This Is Like the MCU’s Bond Movie’The Wrap’The View’: Meghan McCain Calls VP Kamala Harris a ‘Moron’ for BorderThe WrapKatt Williams Explains Why He Believes There ‘Is No Cancel Culture’ inThe Wrap Mattel shuts Barbie store in Shanghai Share Tags: NULL whatsapp RETAILER Mattel yesterday shut its flagship Barbie concept store in Shanghai after just two years of trying to crack the Chinese toy market. Mattel said in a statement it remained committed to expanding the brand in China, and that the six-storey outlet had raised Barbie’s profile in the country. The shop opened in March 2009 as Barbie celebrated her 50th birthday, with Mattel hoping to expand sales in new regions to offset flagging turnover in its traditional markets during the recession. The firm has not released sales figures for the concept store or given a reason for its closure. Electronics retailer Best Buy last month scaled back its ambitions in the Chinese market. Show Comments ▼last_img

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