Sheraton Hotels invest big in global marketing and advertising

first_imgSheraton Hotels invest big in global marketing and advertisingSheraton Hotels & Resorts today launched a $100 million multi-channel marketing campaign, which includes its first comprehensive advertising effort since 2011 and marks the brand’s return to TV for the first time in nearly a decade. Titled “Where Actions Speak Louder,” the new campaign, which is slated to run through 2017, is designed to boldly communicate ongoing enhancements to the Sheraton guest experience, including new products and partnerships, a renewed focus on service, and an elevated look, feel and design for the flagship brand of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT).According to Adam Aron, Chief Executive Officer of Starwood Hotels & Resorts on an interim basis, “Where Actions Speak Louder” is part of Sheraton 2020 SM, a comprehensive plan to solidify Sheraton as a leading global hotel brand of choice, everywhere. As Starwood’s largest, most global and fastest growing high-end brand, Sheraton is a key priority for the company.“We are at the beginning of a five year journey to change both the reality and perception of the Sheraton brand, and we have already made important improvements that guests will increasingly notice when they arrive at our doors,” said Aron. “With this sophisticated new advertising campaign, we intend to turn heads and give consumers a compelling reason to take another look at Sheraton, while keeping this iconic brand on the pedestal it so richly deserves.”Print Ads from Celebrated Photographer Mark SeligerThe “Where Actions Speak Louder” campaign breaks today with an initial print advertisement in the Wall Street Journal. The first execution serves as a manifesto, firmly positioning “Where Actions Speak Louder” as a new stake in the ground for the Sheraton brand, a rallying cry for Sheraton associates and a pledge to consumers. Six additional executions will follow with placements in The New York Times, Fortune, Forbes, Forbes Life, Sydney Morning Herald and Shanghai Morning Post, among other global outlets, as well as industry and B2B trades including Travel Weekly, Meetings & Convention, Successful Meetings and Business Travel News. The campaign features striking images of both guests and associates, and highlights signature aspects of the Sheraton guest experience, such as a premium sleep experience, the new food and beverage program Paired, fresh meetings, Sheraton Club and the new Sheraton Grand premier tier of hotels. The advertisements were shot at the Sheraton Chicago Hotel & Towers by acclaimed photographer Mark Seliger, who, in keeping with the Sheraton brand’s dynamic evolution, brings an elevated, modern sensibility to the campaign.First Television Ads in a Decade put Service and Sheraton Associates Centre StageStarting September 21, the Sheraton brand’s first TV spot in nearly 10 years will begin airing on national networks and global cable channels, including ABC, ESPN, CNBC and CNN International. Director David Edwards brings cinematic treatment to the 30-second commercial, which was shot at the famed Sheraton on the Park in Sydney, Australia. The spot captures the allure of exceptional city center hotels, as well as the choreography of service behind the scenes. With a spotlight on the glamour and dramatic design of the hotel’s “front of the house,” as well as the energy and comradery in the “heart of house,” the commercial follows a Sheraton associate doing the little things that can make a difference – from helping a woman traveling alone zip up her dress, to choosing a tie for a male guest attending a gala event.The “Where Actions Speak Louder” campaign will also feature digital creative, including video and banner ads, on sites like YouTube, AOL and Facebook, as well as a 60-second cut of the commercial that will air on rotation in more than 150,000 Sheraton guestrooms globally. Marcel New York, A Publicis Groupe agency, was selected by Starwood to lead creative responsibilities, while PGR and Razorfish managed the media planning and buying in North America.Source = Sheraton Hotels & Resortslast_img read more

New York NY — For elite travelers looking for a s

first_imgNew York, NY — For elite travelers looking for a sun care remedy that delivers “radiantly sun-kissed” skin and protection on the run, a new product called Brownberry is here.The aerosol spray formula combines rub-free SPF 30 sun defense and a clear sunless tanner – the unique duo dries in a snap, users can shower and swim after only thirty minutes! Anti-aging, water-resistant, and lightweight, this oil-free, fresh, green tea scented mist provides a safe, naturally flawless golden tan within hours.According to Founder/CEO Meredith Fish, spray tans were originally sought only by celebrities and then applied by make-up artists. Brownberry’s sophisticated technology is redefining sunless self-tanning worldwide by making application easy, reliable and fast.According to a press release received by Elite Traveler, made of only the finest ingredients and all-organic sunscreens, Brownberry goes on clear with an accelerated wash-and-go time. Brownberry safely eliminates the damaging effects of the sun – this multifaceted formula conceals, enhances and protects complexions, not just for today but for tomorrow.Product BenefitsThe uniqueness and advantage of Brownberry is it’s clear, rub-free, water resistant bronzer with anti-aging agents and broad spectrum UV protection. No other sunless tanning spray has ever been combined with sunscreens to exist on the market today. Nor has such a quick wash-and-go time post-application ever been executed. Brownberry provides superior, even-coverage in both its sun protection and flawless glowing results. Using Brownberry in conjunction with sun exposure not only develops a safe, healthy suntan more quickly but also provides a longer-lasting suntan than any other sunless way.Radiant Active IngredientsBrownberry’s Clear Sunless Tanning Spray with all-organic sunscreens is water based and does not contain any alcohol. It contains many naturally derived skin moisturizers such as Vitamin E, Aloe Vera gel, along with two botanical extracts from oats and licorice which have anti-inflammatory and conditioning functionalities. The DHA and fragrance, one of the emulsifiers, and the polymer used for water resistance however are not organic. The “Organic sunscreens” claim is used in this formula for anti-aging & broad spectrum UVA/UVB protection. Price is $55.Brownberrynyc.comlast_img read more