Swizz Beatz Inside The Philosophy Of A HipHop Hitmaker

first_imgNews NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Dec 7, 2016 – 12:31 pm Swizz Beatz, Ken “Duro” Ifill On DJing & Mixtapes NETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Jan 26, 2018 – 12:36 pm Inside The 2018 P&E Wing Celebration Facebook Swizz Beatz’ Hip-Hop Hitmaking Philosophy swizz-beatz-inside-philosophy-hip-hop-hitmaker Swizz Beatz: Inside The Philosophy Of A Hip-Hop Hitmaker In a full-circle moment the following year, Swizz was honored by the Recording Academy’s Producers & Engineers Wing at their 11th Annual Celebration alongside his wife, GRAMMY-winning artist Alicia Keys. In front of a room full of industry titans, Swizz and Keys were the center of attention, feted for their devotion to the craft of making records.Despite a 20-plus-year career, Swizz Beatz has seemingly just gotten started. As he strives to outdo past accomplishments, he provides a simple piece of advice to those looking to follow in his footsteps: “If you’re not having fun, don’t even do it. I don’t care how much money it is, don’t do it unless you’re having fun.”Swizz Beatz is a member of the Recording Academy and can be seen in the Academy’s We Are Music campaign.Catching Up On Music News Powered By The Recording Academy Just Got Easier. Have A Google Home Device? “Talk To GRAMMYs”Read more Email Though there was no survivor’s guide for Swizz Beatz to follow, he cultivated a handful of philosophies from years of being regarded as one of music’s in-demand producers.Trust Your Vision Most family businesses can be a gift and a curse, and Ruff Ryders Entertainment was no exception. Founded in 1988 by Swizz’ uncles Joaquin Dean and Darin Dean, the New York label was built in the midst of hip-hop’s Golden Era.At the time of the label’s founding, Swizz Beatz had built a reputable business as a DJ and had yet to flex his production muscles. But when the young talent yearned to get into making beats for his uncles’ roster, he was slighted. Undeterred, Swizz proved all he needed was one chance.The first beat he created became “Ruff Ryders’ Anthem,” an instrumental ripe for the vocals of gritty Yonkers lyricist DMX. What the beat lacked in sophistication (due to Swizz’ limited production abilities and access to equipment at the time) it made up for in raw, unapologetic energy. Initially, DMX refrained from recording over it, deeming it to be a rock ‘n’ roll beat. He quickly came around after a room full of counterparts, including Swizz Beatz, hyped him up while recording the track.The song only reached No. 93 on Billboard’s Hot 100 charts, but quickly catapulted DMX and the then-unknown Swizz Beatz into commercial strata – evidenced by a Woodstock ‘99 performance in front of an endless sea of fans religiously chanting each lyric.Since then, Swizz has made contributions to hundreds of albums, including the Ruff Ryder’s platinum-selling Ride Or Die Vol. 1 compilation album. He won his first GRAMMY alongside Jay-Z at the 53rd GRAMMY Awards for Best Rap Performance By A Duo Or Group for “On To The Next One.”“If you have a dream that your closest friends and family members can’t understand, stick to it,” he advised in a one-on-one interview with GRAMMY-nominated engineer Ken “Duro” Ifill. He continued, “If I would have stayed in that box as a DJ where they felt I was comfortable, we wouldn’t be having this discussion.”Evolution Is EverythingIn his purest form, Swizz was, and is, an audio architect who carefully surveyed his clients while laying the proper foundation to construct a masterpiece. In 1999 his instincts notified him when it was time to showcase beats with literal bells and whistles, like “Party Up (Up In Here)” for DMX, while tugs on his heart strings prompted a scaled-back bed of production for Eve to pour out her emotions on “Love Is Blind.”But navigating the minds of an artist isn’t a simple task. The idea of chart-topping commercial success is alluring for any up-and-coming musician on the verge of superstardom. Swizz, however, challenges his collaborators to think past current trends and popular sounds.“If we can’t make history, then it’s a waste of time,” he claimed.Despite his past achievements, he prefers not to relish in them. Instead, Swizz craves to accomplish similar feats as an executive producer who orchestrates an entire body of work from top to bottom.“When you’re really, really, managing a project, executive producing a project, and giving your stamp, it shows longevity, it shows responsibility. It shows the numerous choices that you’ve made that should be honorable.”Remember Why You StartedThe music business is filled with highs and lows, and Swizz admits to experiencing both.“When you hot, your phone is hot. When you cold, your phone is cold,” he said. “I learned to not take it personally.”Though he has built an empire in and outside of the music business, he didn’t set out to make a lucrative living when he started making beats at age 16.“I didn’t even know you could make money from music when I was doing it,” he admitted. “It was to the point where they were sending me checks, I thought they were fake.”The skepticism eventually wore off. In 2017, he raked in $17 million for his musical contributions and a handful of savvy investments, some he credits to his Harvard Business degree. Twitter Take a closer look at the method behind a musical mastermind’s 20-year track record of successOgden PayneGRAMMYs Aug 17, 2018 – 8:58 am There is a distinct difference between beat-maker and a producer in the music world. While the former might get one’s foot in the door, the latter will determine the length of the stay. A seasoned veteran such as Swizz Beatz knows the importance of mastering both crafts.Born Kasseem Dean in The Bronx, N.Y., Swizz’ production has permeated generations of ears throughout his 20-year career. His ability to create and direct sonic landscapes for a myriad of artists, from a heavy-hitting lyricist such as DMX to a beloved vocalist like Whitney Houston, has solidified his name among music’s elite.last_img read more

Riding NASAs moon landing simulator with chief Jim Bridenstine

first_img NASA Space Tags We landed on the moon with NASA Administrator Jim Bridenstine 0 Bridenstine, an ex-Navy pilot who flew E-2 Hawkeye aircraft and F/A-18 Hornets, walked us through the landing procedures in NASA’s state-of-the-art Vertical Motion Simulator (VMS) housed at NASA Ames.You can see his expert piloting skills and hear the administrator’s take on NASA’s return to the moon in our interview below:The VMS is the world’s largest motion flight simulator and resides in a 10-story tower on the NASA Ames campus. It’s powered by a massive hydraulic system that can simulate the movement of a real moon lander as it hits its target on the specified landing area on the moon. The simulator’s cab has 6 degrees-freedom of motion in any direction, and as much as 60 feet of room vertically and 40 feet horizontally for simulating landings where the moon lander might be off course by some distance.VMS Lunar Lander ConfigurationThe exterior of the Lunar Lander “Explore Moon to Mars” cab Dominic Hart Our interview with Bridenstine was conducted in the VMS, with the NASA administrator playing captain to our simulated moon landing.  Boarding the simulator was very intimidating. First, we were outfitted with safety harnesses and then walked down a long, retractable walkway where we boarded the VMS. I could imagine what might be going through the astronauts’ minds as they boarded their spacecraft. We were then strapped into the VMS by the NASA Ames staff in standing position at the control console. There was no seat so we were buckled into a padded vertical slab. As the simulation began, the motion was jolting, like a ride at Disneyland as the mission control computer moved us into position.Everything went dark — much like it would in space — and we could communicate through pilot headsets inside the cabin. There was no way of telling how high up we were at the start of the simulation because all we could see out the windows was a computer graphics simulation of the moon’s surface. As we came down we could feel the simulator jolting as the “boosters” corrected our position over the landing zone on our computer-generated moon. When Bridenstine finally eased us to the surface and we “touched down” on the moon we felt a thud and then the simulator became eerily still. It was a thrilling experience — one that mimicked what the astronauts in future missions will feel when they take their landers to the surface of the moon. Bridenstine proved to be an ace pilot, making two successful landings on the virtual moon and explaining his long-term vision for NASA’s Artemis missions at the same time. He explained how NASA chose the name Artemis — which derives from the Greek goddess of the moon — and shared his thoughts on the importance of putting not only the first man but also the first woman on the moon. Jim-BridenstineAdministrator Jim Bridenstine pilots the Vertical Motion Simulator at NASA Ames Research Center in California. Stephen Beacham Share your voice 7:56 Post a comment Now playing: Watch this: Sci-Tech Tech Industry Vertical Motion Simulator (VMS) Lunar Lander configuration with Bonnie Andro-Avila, left standing seat and Sumedha Garud in right standing seat “flying” the Lunar Lander simulation Dominic Hart As the 50th anniversary of the historic Apollo moon landing approaches, NASA is readying itself to return to the lunar surface.The agency’s best and brightest are hard at work to deliver on NASA’s ambitious plans of getting back to the moon — and establishing a permanent presence there — by 2024.  The new moon missions, named Artemis, will combine rockets, landers, rovers, and a new space station, the Lunar Gateway, in orbit around the moon to deliver robots, and eventually humans, back to the surface for the first time since 1972. In May, we were invited to the NASA Ames Research Center at Moffett Field in California to participate in and film moon landing simulations with NASA Administrator Jim Bridenstine. last_img read more

Cleanup Efforts Continue In West Houston After Last Weeks Historic Floods

first_img 00:00 /02:31 Listen X To embed this piece of audio in your site, please use this code: – / 8When Melissa Alfaro noticed water rising in her garage last Monday morning, she was relieved when it looked like the rain was slowing down. So, at around 2:45, she went back to bed for a couple of hours.“But then my grandson woke up to use the potty,” Alfaro says. “And he stepped into the water when he got off the bunkbed and he started screaming, ‘There’s water in the house!’”It turns out the rain didn’t stop and the family ended up with at least a foot of water in their house, located near Clay Road and Hwy 6 in West Houston.“We actually saw snakes swimming inside the living room, so yeah, it was pretty scary,” Alfaro added. Their neighborhood was just one of many areas hit hard by last week’s devastating floods. Fast forward a week later, where Alfaro’s husband stands in the driveway, grilling dinner on the barbeque pit next to the open garage. Inside, signs of mildew are starting to show up on the sheetrock. Sitting on the curb of nearly half the homes on their block are piles of trash bags, soggy carpet, and carpet padding. The Alfaros lost most of their furniture, including the kids’ beds.The water may be out of a lot of homes, but some areas near the Addicks Reservoir are still completely submerged. On North Eldridge north of Interstate 10, for example, the road looks more like a boat ramp. Beyond the orange and white road blocks in the shadow of the Omni Hotel, the four-lane road is swallowed up by water. It’s so high that only the treetops are showing.Cecilia Valencia and her husband were on their way home from church and stopped to check out the sight. She says the road closures have made traffic brutal.“I have a friend who works right here at Conoco Philips. We live ten minutes up the road it’s taking her an hour now to get to work,” Valencia says.Further west, along Saums Rd. and Barker Cypress, plastic grocery bags and other leftover flood debris tangled in tree branches indicate how high the water had risen. As a couple of ducks paddle through what are normally soccer fields at Cullen Park, Doug Evans is about to get to work at the nearby Velodrome. His cycling organization operates the banked track inside the park, where they rent out a specialized type of bike. Because the containers holding nearly 40 cycles flooded, Evans explains, each one will have to be completely disassembled.  “All of the parts have to be taken off. Everything has to be cleaned, dried, re-lubricated, and then put back together,” he says.Back in Bear Creek Village, down the street from the Alfaro family, Michael Wilson is washing his car in the driveway. He’s lived in the neighborhood for 25 years and says he’s never seen anything like this flood.  “It is what it is,” Wilson says. “We just have to go with the flow and take care of what we’ve got.” Sharelast_img read more

FilMart Jim Packer Says Liongate Ready to Support Starz Global Rollout

first_imgA keynote speaker at Hong Kong’s FilMart this week, Jim Packer, Lionsgate’s president of worldwide TV and digital distribution, shares plans to support Starz’ international expansion. And he recounts his experience of watching Netflix change up through the gears.Back in 2012, when Lionsgate was still casting “Orange is the New Black,” Jim Packer, Lionsgate’s president worldwide TV and digital distribution, described the show’s buyer Netflix as “a great new digital partner.” Seven years later, Netflix is the platform everyone wants to work for and everyone else wants to beat.“Netflix is no longer new, but they remain a trusted partner. They have such a huge appetite. And they are very easy to do business with,” said Packer. “But they have disrupted a lot of business models.” ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Popular on Variety Liongate has announced a growing emphasis in India, with multiple, shifting elements. It currently provides movies to Amazon Prime Video, and a Lionsgate branded block on Sony Liv. But Packer chose not to comment on the prospects of a Starz launch in the already crowded Indian market. “The fact that we opened an office in India, headed by Rohit Jain, is a clear indication that we think India is an important country for us to lead in on.” “I did licensing deals with them when I was at MGM. They initially said we just want to buy your back catalog. Stuff that you can’t really sell. It was an interesting way to go around Hollywood. They license a lot of content. Then they immediately started morphing and realized what they did need. They bought newer movies, then new TV shows, such as ‘OITNB,’ which was one of their first new productions. They adapted as they learned how people used their product.”Packer said the companies that have entered the business in recent years have helped accelerate the pace of change. “At Disney, losing movies to basic cable was a process that took several years. Now change happens in one season, or with one deal.” Packer said he is watching carefully as Netflix increases its focus on local markets.He is also watching carefully for what Disney does with its anticipated launch of streaming platform Disney Plus. He predicted that Disney too will learn and adapt. “I’m hearing that they are creating more of their own product. I don’t underestimate Disney on any kind of endeavor. That brand will travel. [Disney topper] Bob Iger said that (Disney’s) entire catalog is going to be available on Disney Plus, and I remember one of my children saying ‘Dad, how do we not get that.’ It is a compelling offering.“We are really expanding the Starz brand internationally. They are leading the charge with the Starz Originals and the Starz brand, and are using a lot of the Lionsgate catalog. 15,000-17,000 titles is a great launchpad when you are trying to figure out a product offering. It is a premium channel brand that has not been in international territories,” he said. “We’ll go where the opportunities are, but you’ll see it everywhere over time. In the U.K. we are using the Amazon channel, another trusted partner, and on Virgin. In Germany we are on Amazon.”Packer avoided identifying the companies he considers direct competitors among pay-channels and nimble regional streaming upstarts. He preferred to focus on the content. “We are competing against high quality, significant budget, premium TV shows,” Packer said. “The quality originals we are doing for Starz in the U.S. will increasingly have international appeal… We will market our shows in the way that we market our movies, in a big picture way, with a long lead time. That builds what I call ‘stake IP’.” And he said the focus will be tighter than at Netflix. “It is hard to market 100 shows per year.”last_img read more